The weekly Edge Pledge update is here. Welcome to Edge Pledge TV episode 28 where we take you deep into the world of a wildlife-fundraising platform and we unpack all we are doing as we try to end extinction with you and have some laughs along the way. This episode Sam Marwood, Founder, talks about our schools 50/50 pilot launch in 2018
So the aim is that we will get 20 schools on board doing challenges around March 2018 with funds raised going to local Landcare projects.
This seems like a winner to us - where you can donate for your local school and support your local environment.
Our messaging is about helping schools, but this feature could be used by any community group. I had a chat with a Scout Leader in Wodonga north east Victoria and she absolutely loved the concept. Scouts are NFPs and need constant funding to support the work which is all volunteer based. So the idea of doing fun challenges (outdoors as well) which supports the local environment and also brings in funds for the Scouts to do more great work was just a winning concept in her eyes. This was great encouragement for us, so we are confident this is going to be a winner for many schools and community groups.
Now our focus is on approaching as many schools as we can across the country to see if they would like to be part of the pilot or the full scale roll out later in 2018.
We have a list of our own, but again, if you are part of a school that might like to be involved, or know of someone in a school or Scouts group, then please get in touch.
We are unpacking if we will need to adjust the opportunity, what barriers might be and how we can make it simple for schools to sign up and get a big benefit from this.
We are approaching schools before the end of the school year and in February we hope to have them signed up officially. Then doing challenges in March for us to evaluate in April to rollout nationwide around September 2018.
Packaging the benefits
We believe we have a bunch of benefits for any school that signs up, which hopefully are irresistable:
a) fundraising for the school
b) fundraising for local wildlife
c) getting kids active and doing a fun challenge
d) the schools gets a year's worth of environment-focused curriculum
e) we are working with a wildlife experience company who do school visits to see how we can also have wildlife come to schools to tie in with the fundraising and education material
f) field visits to see the benefits of donations